Renée L.

Renée L.

United States
2K followers 500+ connections

About

I'm a copywriter, creative director, people leader, team builder, and problem solver with…

Activity

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Experience

Projects

  • FreedomCar — Full Service Marketing Support

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    Our team delivers cross-channel support with flexibility and scalability based on FreedomCar's goals and objectives:
    > Messaging Strategy
    > Print ads & collateral
    > Direct mail
    > Email
    > Website (Relaunch in 2015)
    > SEO & Analytics
    > Outdoor
    > PPC

    Other creators
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  • Alliance Engineering Website & Award-Winning Brand Video

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    2015 Website Relaunch
    Art Director/Development: Ken Feurer, Blue Studios
    Copywriter: Renée Lemley, GrayMatter Marketing

    2014 Video
    Telly Award – Corporate Image
    Telly Award – Cinematography

    Creative Direction: Ken Feurer, Blue Studios
    Script/Copywriting: Renée Lemley, GrayMatter Marketing
    Production: Storyfarm

    See project
  • 1stMarinerBank.com Relaunch (SEO Web Copy)

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    Hired to lead and manage the SEO-copywriting for the relaunch of 1stMarinerBank.com, a 200-page website. Created web-based workflow to efficiently meet client needs, as well as a quality control process that included a team of freelance copywriters and a proofreader. As lead writer, ensured consistency of voice and optimal use of keywords on every page without compromising readability, brand messaging or user experience. Delivered all SEO-driven content on time and well inside the client's…

    Hired to lead and manage the SEO-copywriting for the relaunch of 1stMarinerBank.com, a 200-page website. Created web-based workflow to efficiently meet client needs, as well as a quality control process that included a team of freelance copywriters and a proofreader. As lead writer, ensured consistency of voice and optimal use of keywords on every page without compromising readability, brand messaging or user experience. Delivered all SEO-driven content on time and well inside the client's budget.

    See project
  • Under Armour Website Relaunch (SEO-Copy)

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    Was brought in to lead and manage the SEO-copywriting for 1800 products for the relaunch of UnderArmour.com. Developed and presented a budget with start-to-finish costs, introduced a workflow to accommodate the multi-tiered internal copy approval process, and was authorized to hire a team of freelance copywriters and a proofreader to function as an extension of the eCommerce department for the duration of the initiative. Created a project management website that provided writers with the…

    Was brought in to lead and manage the SEO-copywriting for 1800 products for the relaunch of UnderArmour.com. Developed and presented a budget with start-to-finish costs, introduced a workflow to accommodate the multi-tiered internal copy approval process, and was authorized to hire a team of freelance copywriters and a proofreader to function as an extension of the eCommerce department for the duration of the initiative. Created a project management website that provided writers with the brand-related resources and copy direction they needed, while also giving management the ability to oversee copy progress 24/7. The copy team delivered the content on time, on schedule and within the budgetary parameters established at the start of the job. Throughout, great effort was applied to adhering to eCommerce best practices and aligning all copy with the distinctive brand voice of Under Armour.

    Other creators
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  • M&T Investment Group Website Redesign & Relaunch

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    Led the redesign and development of the Investment Group website user experience—from information architecture and navigation to SEO-optimized content and design, while fully leveraging the Bank's brand guidelines and working with multiple M&T divisions and departments.

    Other creators
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  • Presbyterian Senior Living Rebranding & Site Relaunch

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    Developed original, SEO-optimized content for the relaunch of 25 sites under one brand umbrella. Hired, managed and delivered content to the client for upload into a custom-built CMS, and worked directly with the client to ensure a seamless transition from page to post. A solid success, the site now works to inform and convert leads.

    See project

Honors & Awards

  • Telly Award - Film/Video Bronze Winner

    Telly Awards

    Non-Broadcast Production - Corporate Image
    In collaboration with Blue Studios
    For Alliance Engineering
    https://vimeo.com/120626680

Languages

  • Studying Mandarin Chinese

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  • Studying Spanish

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  • French

    Limited working proficiency

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