“Renee didn’t just join my team at The Orvis Co.—she arrived with a fully formed plan, as though she’d been secretly running the department in the background. A day after her first interview, she sent me a presentation outlining everything we’d discussed: what was working at Orvis, what wasn’t, and a roadmap for her first 100 days. It was thoughtful, incisive, and bold—an unmistakable sign that Renee operates on a different level. No doubt, hiring Renee was one of the easiest & best management decisions I’ve ever made. In the time we worked together, Renee more than lived up to that early promise. She’s a master of concepting, voice building, and performance messaging, with 20+ years of experience at Under Armour, Orvis, and her own agency. Her expertise isn’t just impressive—it’s transformative, and she can conduct the same level of change to a team and cross-functional process and she does to customer-facing communications. Whether she was evolving Orvis' brand voice, crafting campaigns, or mentoring the team, Renee brought clarity of vision to everything she touched. Renee’s organizational skills are top-1% as well: goals were defined, tracked, and achieved with a level of rigor that most of us only aspire to. Her progress reports were so timely and detailed, I look back on them as a how-to guide for creative management. All the while, she managed with an empathetic, teaching mindset, inspiring her reports to meet high standards. Beyond the work itself, Renee has your back. When she says, “I’ve got it,” she delivers with excellence. And if something goes sideways, and we all know it does, you know immediately. She’s sharp, collaborative, and funny in a way that keeps morale high, even during tough projects and work streams. Simply put, she’s the real deal, and I'm a little jealous of whoever gets to work with her next.”
About
I'm a copywriter, creative director, people leader, team builder, and problem solver with…
Activity
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Stress doesn't just feel bad—it makes you think worse. It’s not just about being tired or overwhelmed. Stress literally changes how your brain…
Stress doesn't just feel bad—it makes you think worse. It’s not just about being tired or overwhelmed. Stress literally changes how your brain…
Liked by Renée L.
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Today I officially hit 6 months at Porter-Gaud School. It’s hard to put into words how grateful I am for this place and this job. The amount of joy…
Today I officially hit 6 months at Porter-Gaud School. It’s hard to put into words how grateful I am for this place and this job. The amount of joy…
Liked by Renée L.
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What started as a simple conversation turned into something truly meaningful. Seeing it come to life was incredible and grateful to the team for…
What started as a simple conversation turned into something truly meaningful. Seeing it come to life was incredible and grateful to the team for…
Liked by Renée L.
Experience
Projects
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FreedomCar — Full Service Marketing Support
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Our team delivers cross-channel support with flexibility and scalability based on FreedomCar's goals and objectives:
> Messaging Strategy
> Print ads & collateral
> Direct mail
> Email
> Website (Relaunch in 2015)
> SEO & Analytics
> Outdoor
> PPC
Other creatorsSee project -
Alliance Engineering Website & Award-Winning Brand Video
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2015 Website Relaunch
Art Director/Development: Ken Feurer, Blue Studios
Copywriter: Renée Lemley, GrayMatter Marketing
2014 Video
Telly Award – Corporate Image
Telly Award – Cinematography
Creative Direction: Ken Feurer, Blue Studios
Script/Copywriting: Renée Lemley, GrayMatter Marketing
Production: Storyfarm -
1stMarinerBank.com Relaunch (SEO Web Copy)
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Hired to lead and manage the SEO-copywriting for the relaunch of 1stMarinerBank.com, a 200-page website. Created web-based workflow to efficiently meet client needs, as well as a quality control process that included a team of freelance copywriters and a proofreader. As lead writer, ensured consistency of voice and optimal use of keywords on every page without compromising readability, brand messaging or user experience. Delivered all SEO-driven content on time and well inside the client's…
Hired to lead and manage the SEO-copywriting for the relaunch of 1stMarinerBank.com, a 200-page website. Created web-based workflow to efficiently meet client needs, as well as a quality control process that included a team of freelance copywriters and a proofreader. As lead writer, ensured consistency of voice and optimal use of keywords on every page without compromising readability, brand messaging or user experience. Delivered all SEO-driven content on time and well inside the client's budget.
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Under Armour Website Relaunch (SEO-Copy)
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Was brought in to lead and manage the SEO-copywriting for 1800 products for the relaunch of UnderArmour.com. Developed and presented a budget with start-to-finish costs, introduced a workflow to accommodate the multi-tiered internal copy approval process, and was authorized to hire a team of freelance copywriters and a proofreader to function as an extension of the eCommerce department for the duration of the initiative. Created a project management website that provided writers with the…
Was brought in to lead and manage the SEO-copywriting for 1800 products for the relaunch of UnderArmour.com. Developed and presented a budget with start-to-finish costs, introduced a workflow to accommodate the multi-tiered internal copy approval process, and was authorized to hire a team of freelance copywriters and a proofreader to function as an extension of the eCommerce department for the duration of the initiative. Created a project management website that provided writers with the brand-related resources and copy direction they needed, while also giving management the ability to oversee copy progress 24/7. The copy team delivered the content on time, on schedule and within the budgetary parameters established at the start of the job. Throughout, great effort was applied to adhering to eCommerce best practices and aligning all copy with the distinctive brand voice of Under Armour.
Other creatorsSee project -
M&T Investment Group Website Redesign & Relaunch
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Led the redesign and development of the Investment Group website user experience—from information architecture and navigation to SEO-optimized content and design, while fully leveraging the Bank's brand guidelines and working with multiple M&T divisions and departments.
Other creatorsSee project -
Presbyterian Senior Living Rebranding & Site Relaunch
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Developed original, SEO-optimized content for the relaunch of 25 sites under one brand umbrella. Hired, managed and delivered content to the client for upload into a custom-built CMS, and worked directly with the client to ensure a seamless transition from page to post. A solid success, the site now works to inform and convert leads.
Honors & Awards
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Telly Award - Film/Video Bronze Winner
Telly Awards
Non-Broadcast Production - Corporate Image
In collaboration with Blue Studios
For Alliance Engineering
https://vimeo.com/120626680
Languages
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Studying Mandarin Chinese
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Studying Spanish
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French
Limited working proficiency
Recommendations received
19 people have recommended Renée
Join now to viewMore activity by Renée
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What a privilege to lead our UA Flagship grand opening activation, in partnership with such an amazing team after years of leading other UA store…
What a privilege to lead our UA Flagship grand opening activation, in partnership with such an amazing team after years of leading other UA store…
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Female-founded, industry disrupting and dedicated to inspiring women to unapologetically live their truth and feel unstoppable. That's Madison Reed…
Female-founded, industry disrupting and dedicated to inspiring women to unapologetically live their truth and feel unstoppable. That's Madison Reed…
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What a beautifully crafted piece. There’s something powerful about how it captures that quiet, internal shift we all experience when we need to shut…
What a beautifully crafted piece. There’s something powerful about how it captures that quiet, internal shift we all experience when we need to shut…
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🚨Exciting news at Madison Reed! 🚨 We're thrilled to welcome Sheila Shekar Pollak to Madison Reed as Chief Marketing Officer! 🎉 💜 Hailing from…
🚨Exciting news at Madison Reed! 🚨 We're thrilled to welcome Sheila Shekar Pollak to Madison Reed as Chief Marketing Officer! 🎉 💜 Hailing from…
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Thrilled to finally share out the first post of Brass Tacks, a publication by yours truly. Through it, I explore topics with curiosity and empathy…
Thrilled to finally share out the first post of Brass Tacks, a publication by yours truly. Through it, I explore topics with curiosity and empathy…
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The biggest enemy of execution isn’t time—it’s distraction. Most people don’t need more hours in the day. They need fewer tabs open—in their…
The biggest enemy of execution isn’t time—it’s distraction. Most people don’t need more hours in the day. They need fewer tabs open—in their…
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Delete the File Your highest achievements are not limited by your talent, vision, or opportunity. They are blocked by what you hold onto. Leaders…
Delete the File Your highest achievements are not limited by your talent, vision, or opportunity. They are blocked by what you hold onto. Leaders…
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